Monday, August 25, 2014

Bandages for Kids of All Colors

Meet our newest advertiser, Tru-Colour Bandages!  Here's what creator Toby Meisenheimer has to say about his new company.                                                                       

Rachel: Tell me about your company.
Toby: Tru-Colour Bandages exists to promote Diversity in Healing.  For nearly a century, the world has accepted the fact that bandages come in one main skin tone, and relegated ourselves to cartoon characters when that didn't seem to fit.  Our mission is to address that imbalance and change the way bandages are sold forever.  I might just wear a dark bandage myself for the next 95 years until that becomes a reality!

Rachel:  What inspired you to create bandages for various skin tones?
Toby: My aha moment as an adoptive dad. We have 5 kids...2 that look a lot like us, and their 3 younger adopted siblings who don't.  I'm admitting failure as a white person to have lived nearly 40 years on earth and not noticed that entire cultures and people groups were being ignored (intentionally or not) by the bandage industry.  It's not right.  I'm sad to say that it took a personal encounter with me putting a bandage on my son Kai's forehead about a year ago and seeing for the first time the ridiculousness of it all.  I mean, the cosmetic industry has dozens of shades and skin tones.  But not bandages?  Not cool.  
I'm actually a financial planner by trade, with no hobbies, but I do enjoy business startups. So I went back to my alma mater and started asking some college students (my 11 year old son is the ball boy for the Wheaton men's lacrosse team) what they thought of the idea and if they'd want to be a part of it.  Their enthusiasm, ingenuity, and entrepreneurial spirit astounds me.  They are a generation that "gets it" and wants to see this solved.  We're not the first to try this, but we want to be the first to scale this.
Rachel:  Obviously, it's not just about bandages.  What stronger message are you trying to convey?  
Toby: We are successful if we change the bandage industry to match a variety of different skin tones.  If we are the company that is the catalyst to make this happen, then awesome."  
"I want my kids to have a choice when it comes to bandages.  Putting a bandage on my son or daughter when they are hurting is a huge thing.  It says, 'I'm here.  There's a fix for your hurt.  It's my job to help you forget your pain, overcome it and move on.'  When they already feel different than other people, it's nice to send them a message that there's a special bandage just for them and made for their uniquenesses.  Plus, let's be honest: If I can cut the crying down by a few minutes and it only costs me a dime, then sign me up!
Rachel: Are there more products in the works?

Toby: Yes! But we're secretive about this right now.  Our company is actually Tru-Colour Products, LLC, and our mission is to address skin-tone lack of diversity product injustices everywhere.  We need to be successful and sustainable with bandages first, but we have a vision to:
1. Help non-profits potentially use bandage packs as fundraisers.
2. Partner and advance other startups looking to address other potential products that are inadvertently targeted to white kids, when they could be made more attractive to a more diverse audience.
 Find Tru-Colour Bandages on


  1. I love this!! When my son was about two and had his first skinned knee, I came home from the store and told my husband that bandaid makers are racist. I was sort of joking, of course, but seriously...I didn't like putting this pale peach bandaid on my brown boy's knee. It just bothered me. It's a white world he's living in.

    I've been hoping for brown bandages for a while!

  2. Thanks so much for sharing this! It is something I have wondered about often!


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